Hi, I’m Rocco.

I enjoy building 0 to 1, prototyping my ideas and shipping beautiful interfaces.

Currently @ theScore

Principal Product Designer

WORK

Select work I’m proud of.

Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.

Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.

Widgets
Overview
Launched a, iOS widget that lets users quickly see their favorite team’s next matchup — including opponent, game time, TV channel, and ranking, available in both small and medium sizes.
Status
Shipped · Jan 2022
Impact
After launch, we witnessed rapid adoption, with nearly 1M unique users adding 2+ widgets to their home screens. The widget, which deep links directly to a game, drove a 15% increase in ad impressions. Most notably, BGR ranked theScore #5 in its Top 11 of the World’s Best iOS Widgets.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Leagues
Overview
A full redesign of the 'Leagues' tab to improve navigation, personalization, discoverability and scaling of leagues.
Status
Shipped · Nov 2023
Impact
These changes led to a 40% month-over-month drop in customer complaints by improving navigational efficiency through features like 'Recents' and by prioritizing favorites selected during onboarding or in-app. The redesign also laid a scalable foundation for adding more leagues in the future—avoiding the clutter and complexity that hindered the previous version.
App Icon
Overview
Introduced a customizable iOS app icon for theScore, allowing users to choose between a light, dark, or tinted variation. To ensure parity on Android, we added support for 'Themed Icons'.
Status
Shipped · Dec 2024
Impact
Though a relatively small quality-of-life improvement, it was highly sought after by users, consistently topping our feature request backlog for eight consecutive weeks.
Clips
Overview
Must-see game highlights and exclusive content by theScore, including pregame analysis, starting lineups, plays and postgame interviews.

Originally designed by Nick Theodorou, I had the opportunity shortly after launch to iterate on the UI in the horizontal scroll view.
Status
Shipped · Mar 2025
Impact
Since launch, ~20% of monthly active users consume ~8 clips per day, totalling ~8M views.
For You
Overview
A personalized feed of stories, must-watch highlights and relevant activity across your favorite leagues, teams, and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Favorites
Overview
An overhaul of how a user manages their favorite leagues, teams and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Widgets
Overview
Launched a, iOS widget that lets users quickly see their favorite team’s next matchup — including opponent, game time, TV channel, and ranking, available in both small and medium sizes.
Status
Shipped · Jan 2022
Impact
After launch, we witnessed rapid adoption, with nearly 1M unique users adding 2+ widgets to their home screens. The widget, which deep links directly to a game, drove a 15% increase in ad impressions. Most notably, BGR ranked theScore #5 in its Top 11 of the World’s Best iOS Widgets.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Leagues
Overview
A full redesign of the 'Leagues' tab to improve navigation, personalization, discoverability and scaling of leagues.
Status
Shipped · Nov 2023
Impact
These changes led to a 40% month-over-month drop in customer complaints by improving navigational efficiency through features like 'Recents' and by prioritizing favorites selected during onboarding or in-app. The redesign also laid a scalable foundation for adding more leagues in the future—avoiding the clutter and complexity that hindered the previous version.
App Icon
Overview
Introduced a customizable iOS app icon for theScore, allowing users to choose between a light, dark, or tinted variation. To ensure parity on Android, we added support for 'Themed Icons'.
Status
Shipped · Dec 2024
Impact
Though a relatively small quality-of-life improvement, it was highly sought after by users, consistently topping our feature request backlog for eight consecutive weeks.
Clips
Overview
Must-see game highlights and exclusive content by theScore, including pregame analysis, starting lineups, plays and postgame interviews.

Originally designed by Nick Theodorou, I had the opportunity shortly after launch to iterate on the UI in the horizontal scroll view.
Status
Shipped · Mar 2025
Impact
Since launch, ~20% of monthly active users consume ~8 clips per day, totalling ~8M views.
For You
Overview
A personalized feed of stories, must-watch highlights and relevant activity across your favorite leagues, teams, and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Favorites
Overview
An overhaul of how a user manages their favorite leagues, teams and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Widgets
Overview
Launched a, iOS widget that lets users quickly see their favorite team’s next matchup — including opponent, game time, TV channel, and ranking, available in both small and medium sizes.
Status
Shipped · Jan 2022
Impact
After launch, we witnessed rapid adoption, with nearly 1M unique users adding 2+ widgets to their home screens. The widget, which deep links directly to a game, drove a 15% increase in ad impressions. Most notably, BGR ranked theScore #5 in its Top 11 of the World’s Best iOS Widgets.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Leagues
Overview
A full redesign of the 'Leagues' tab to improve navigation, personalization, discoverability and scaling of leagues.
Status
Shipped · Nov 2023
Impact
These changes led to a 40% month-over-month drop in customer complaints by improving navigational efficiency through features like 'Recents' and by prioritizing favorites selected during onboarding or in-app. The redesign also laid a scalable foundation for adding more leagues in the future—avoiding the clutter and complexity that hindered the previous version.
App Icon
Overview
Introduced a customizable iOS app icon for theScore, allowing users to choose between a light, dark, or tinted variation. To ensure parity on Android, we added support for 'Themed Icons'.
Status
Shipped · Dec 2024
Impact
Though a relatively small quality-of-life improvement, it was highly sought after by users, consistently topping our feature request backlog for eight consecutive weeks.
Clips
Overview
Must-see game highlights and exclusive content by theScore, including pregame analysis, starting lineups, plays and postgame interviews.

Originally designed by Nick Theodorou, I had the opportunity shortly after launch to iterate on the UI in the horizontal scroll view.
Status
Shipped · Mar 2025
Impact
Since launch, ~20% of monthly active users consume ~8 clips per day, totalling ~8M views.
For You
Overview
A personalized feed of stories, must-watch highlights and relevant activity across your favorite leagues, teams, and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Favorites
Overview
An overhaul of how a user manages their favorite leagues, teams and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Widgets
Overview
Launched a, iOS widget that lets users quickly see their favorite team’s next matchup — including opponent, game time, TV channel, and ranking, available in both small and medium sizes.
Status
Shipped · Jan 2022
Impact
After launch, we witnessed rapid adoption, with nearly 1M unique users adding 2+ widgets to their home screens. The widget, which deep links directly to a game, drove a 15% increase in ad impressions. Most notably, BGR ranked theScore #5 in its Top 11 of the World’s Best iOS Widgets.
Tennis
Overview
A full redesign of theScore's ATP and WTA tennis offering, which included tournaments, matchups, rankings, brackets, player profiles and notifications.
Status
Shipped · Jan 2024
Impact
Since launch, engagement has grown 38.7% YoY, while monthly tennis-related searches on the app surged from ~9K to ~55K. From a business perspective, the redesign drove a 5% increase in tennis betting handle on theScore Bet and boosted ad impressions from ~3.8M to 7.4M YoY—a 48.6% lift.
Leagues
Overview
A full redesign of the 'Leagues' tab to improve navigation, personalization, discoverability and scaling of leagues.
Status
Shipped · Nov 2023
Impact
These changes led to a 40% month-over-month drop in customer complaints by improving navigational efficiency through features like 'Recents' and by prioritizing favorites selected during onboarding or in-app. The redesign also laid a scalable foundation for adding more leagues in the future—avoiding the clutter and complexity that hindered the previous version.
App Icon
Overview
Introduced a customizable iOS app icon for theScore, allowing users to choose between a light, dark, or tinted variation. To ensure parity on Android, we added support for 'Themed Icons'.
Status
Shipped · Dec 2024
Impact
Though a relatively small quality-of-life improvement, it was highly sought after by users, consistently topping our feature request backlog for eight consecutive weeks.
Clips
Overview
Must-see game highlights and exclusive content by theScore, including pregame analysis, starting lineups, plays and postgame interviews.

Originally designed by Nick Theodorou, I had the opportunity shortly after launch to iterate on the UI in the horizontal scroll view.
Status
Shipped · Mar 2025
Impact
Since launch, ~20% of monthly active users consume ~8 clips per day, totalling ~8M views.
For You
Overview
A personalized feed of stories, must-watch highlights and relevant activity across your favorite leagues, teams, and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.
Favorites
Overview
An overhaul of how a user manages their favorite leagues, teams and players.
Status
In April 2025, the company decided to shift priorities and focus all it's efforts on theScore Bet and ESPN Bet, so this endeavor was effectively paused.

IMPACT

A few notable numbers.

$0B

Acquisition

Early design hire who shaped both media and betting apps, contributing to the acquisition by Penn Entertainment.

Team growth

Helped scale the team from 4 to 60 members across product design, research, design systems, and design ops.

0.0/5

App rating

With over 500k reviews across iOS and Android, theScore ranks among the highest in sports media.

Featured

theScore was featured by Apple's Editorial team in the App Store and by tech publication BGR.

PLAY

Exploring ideas through design and code.

Personalized App Icon

A SwiftUI prototype that lets you express your fandom by applying your favorite team's colors to theScore's app icon.

theScore AI

A concept exploring how theScore could harness its data and LLM’s to power a conversational UI that delivers insights and content, helping users make smarter betting and fantasy decisions.

Home Screen Widgets

Concepts for how theScore could expand it's collection of home screen widgets to include news and favorites, utilizing the small, medium and large widget sizes.

ABOUT

A visual snapshot of me, bento-style.

Toronto

Podcasts

Podcasts

Prototyping with code

Prototyping with code

Prototyping with code

Prototyping with code

A guitar laying flat staring at the bottom neck

Music

Travel